The De Lorenzo Novafusion Intense Ruby Red Shampoo is a coloured shampoo to add colour and keep coloured hair looking vibrant, while cleansing the hair. It works with your hair colour to help prevent colour from fading and enhance natural and colour treated hair.

How to use: Apply a small amount to damp hair, lather well, and leave in for up to 5 minutes or longer for more intensity and then rinse. Use once a week in place of normal shampoo. Follow with the De Lorenzo Novafusion Conditioner.